IGNOU MBA Study Material - Welcome to IGNOU MBA Study Material Section , Here you will find IGNOU MBA MS-61 Books, which will help those students who dint receive books by post can study online by downloading theses books. Here IGNOU4U has uploaded Some IGNOU MBA Books to be helpful to students who want to study online.
MS-61 Consumer Behaviour
Block-1 Consumer Behaviour - Issues and Concepts 
Block-2 Individual Influences on Buying Behaviour 
Block-3 Group Influences on Consumer behaviour 
Block-4 The Buying Process 
Block-5 Modilling buyer Behaviour