IGNOU MBA Study Material - Welcome to IGNOU MBA Study Material Section , Here you will find IGNOU MBA MS-68 Books, which will help those students who dint receive books by post can study online by downloading theses books. Here IGNOU4U has uploaded Some IGNOU MBA Books to be helpful to students who want to study online.
MS-68 Management of Marketing Communication and Advertising
Block-1 Marketing Communication and Advertising--Basic Concepts 
Block-2 Advertising Campaign Planning and Execution 
Block-3 Media Planning Concepts 
Block-4 Marketing Communication Form 
Block-5 Strategies for Advertising Agencies 
Block-6 Case Studies